About the "Sto Pudiv" Brand

About the brand

The trade mark "Sto Pudiv" represents traditional and innovative products for tasty, convenient and healthy nutrition. We introduce everyone, both children and adults, to the desire to cook, take care of one's health, make the cooking process a pleasant experience.

For 15 years TM "Sto Pudiv", using classical and national recipes, in the process of inventing its own methods of preparation, improves and produces products for people with different preferences in nutrition: as in childhood (grandmother's recipe or mother's porridge), dainty dishes, modern food , healthy and dietary nutrition. That is why our product range includes a large number of products and lines. In our families we eat what we produce, therefore, we do not use preservatives, colourants and chemical additives.

Production

The development of a new product includes painstaking work of technologists who must take into account all the culinary criteria put forward, avoid preservatives, chemical additives and survive a tasting test from an independent tasting commission. Sometimes months of diligence of all specialists are needed to pass from original idea to finished product.

Stages of production processes:

• carefully select suppliers of raw materials;
• prepare raw materials for processing;
• store the product, paying attention to maintaining the refinement of taste;
• process raw materials on equipment that operates according to world standards (HACCP system);
• pack. We make our own design, giving special attention to the process of packaging creation, trying to convey our intention through the outer shell and sensitize the consumer to the desire to buy and try our product (creation), to enjoy and return again to the next portion.

Export offer

TM “Sto Pudiv” is a Ukrainian grocery and food brand whose products are already represented on the international market. We cooperate with partners across Europe and North America, providing consistent product quality, a modern manufacturing approach, and comprehensive support for export deliveries.

Thanks to our own production facilities and team of food technologists, we can adapt products according to the requirements of specific markets, national preferences, and partner needs. The brand’s assortment includes groats, grocery products, instant foods, baking mixes, and other categories for retail, HoReCa, and distribution.

We apply a comprehensive approach to export cooperation — from documentation and customs clearance to logistics and product delivery.

TM “Sto Pudiv” partners also receive marketing support, including advertising materials, POS materials, promotional campaigns, and other tools for product promotion in local markets.

We already export to:

Poland, Germany, the Czech Republic, Sweden, Canada, the USA, Spain, and England.

Promotion support

TM "Sto Pudiv" is supported by active promotional support of the products sold at both regional and national levels. An individual approach to each outlet and the selection of mutually beneficial advertising solutions are used in the work.

The Promotion Department develops various variants of branding of the trading equipment, sales places, transport of the client, in addition, branded expendable materials for comfortable trade, branded special work clothes are given. There are options for holding a variety of promo events at the outlets: from a regular consultation or gift promos to online tasting or a full entertainment for children and adults.

The Promotion Department of TM "Sto Pudiv" is ready for new non-standard advertising solutions, since relevant high-quality advertising is a pledge of high sales and successful competition in the market!

Sponsorship

TM “Sto Pudiv” — Supporting Ukrainian Talent and Sports Spirit

The “Sto Pudiv” trademark proudly sponsors the National Artistic Ensemble “Carnival Show Dance Theatre” — a vibrant group that unites talented children and young people of all ages.
The ensemble’s members are winners of numerous Ukrainian festivals and international competitions worldwide.

The “Carnival” performers are not just talented — they are the true “stars” of our brand. They became the faces of the first “Sto Pudiv” TV commercials, winning viewers’ hearts with their joyful and energetic “chef dance”!

Despite all challenges, TM “Sto Pudiv” continues to support these tireless dreamers.
And dreams do come true!
Thanks to their popularity and high level of mastery, “Carnival” received an honorary invitation to perform on the main stage of Disneyland Paris — a place where fairy tales come to life and children’s dreams shine brighter than the stars.

In October 2025, the young dancers from Kharkiv immersed themselves in the magical atmosphere of Disneyland, and their show lit up the hearts of the European audience.
Energetic dances, smiles, and songs echoed near the Eiffel Tower, gathering applause, cheers, and waves of emotion.
Paris applauded Ukraine!

This performance became more than just an event — it was the cherry on top, a vivid proof that Ukrainian talent, passion for life, and strength of spirit shine even in the heart of the world!

Thank you, “Carnival”, for inspiring us to keep moving forward!

Women’s Power of “Sto Pudiv”:
the Kharkiv Region Women’s Water Polo Team Returns to the Premier League!

The “Sto Pudiv” trademark proudly announces its support for sports in Kharkiv!

In 2025, we became the official sponsor of the Kharkiv Region women’s water polo team.
Thanks to our support, the team triumphantly returned to Ukraine’s Premier League!

The players show excellent results and confidently compete for top positions.

TM “Sto Pudiv” is proud to contribute to the development of Ukrainian sports and to support those who, through their hard work, discipline, and will to win, inspire and drive Ukraine forward!

We wish the Kharkiv Region women’s water polo team victory and gold medals at the Ukrainian Championship! 

Promotional videos